How to Build Awareness

“Don’t tell me too much too soon.” The first step in executing a great communication plan is to help your constituents develop awareness of your topic. There are two components to this: the message and the audience. The what and the who. The message is an explanation...

Why the idea of Change Management is Wrong!

I’ve been doing this work for decades, and I have never really thought of it as managing change. Rather, I think of it as leading transformations – or transformational leadership. There are two primary focuses. When an organization goes through some sort of change, it...
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