Steve in front of Chicago’s Historic Jackson Park, Site of the 1893 World’s Columbian Exposition

Who hasn’t heard one of Chicago’s nicknames, “The Windy City?” Most people assume this nickname applies to the city because of the unrelenting winds coming off Lake Michigan. Walking the streets of the Loop seems to prove this to be true. I have lost more umbrellas as a result. It turns out that like many historical “facts,” this one is also up for debate.

One popular potential source of the term relates to the 1893 World’s Columbian Exposition.

In the late 1880’s when America was preparing to celebrate the 400th anniversary of Columbus’ discovery, three cities vied to be the site for the party. New York, Washington D.C., and Chicago engaged in a competition to prove why they were the best choice. It is believed that only after extensive bloviating by Chicago residents, notable business men, and politicians that the city won the opportunity to host the exposition.

Whether the story is true or not, it makes a key point. Advocacy is required to make your case. Those involved in the Chicago story were persuasive in their arguments and cited several valid reasons.

Driving successful transformations requires you to have clear purpose with tangible outcomes. Aligning your leadership team to this purpose requires your crisp communication. Enrolling all your organization requires the same – clear crisp advocacy about the outcomes of the transformation and why it is important to the organization.

This is an important first step. Once you have properly advocated for your cause, then you are able to engage in robust dialog with your teams to gather their input on how to move forward.

Dedicated to your profitable transformation,


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