Did you know that poor sponsorship is the most frequently cited reason for project failure? Here are a few things you can do as a sponsor of transformational change to ensure incredible success.

Establish the transformation as a priority. Your employees need to know that it is expected they allocate time to the effort. This priority must be communicated throughout the organization and reinforced regularly. The sponsor is responsible to ensure this happens.

Allocate resources to the effort. Provide resources or make tough decisions regarding tradeoffs. Where possible allocate part time resources to help with the increased workload.  Another option is to delay not-critical day-to-day work. A third alternative is to look for other ways to accomplish the work such as through out-sourcing. Regardless of the approach, you must be involved to ensure the optimal trade-off is made, and the project will meet expectations while day-to-day operations continue.

Entertain resistance. Seek out those who resist the transformation. Learn about their concerns. Identify fact vs. fiction. Follow up on the facts and communicate back to the resistor(s) your findings. Converting resistors to advocates can be one of the most effective means to drive success.

Celebrate success. No matter how large or small, this is key to the driving momentum. When a project expects people to go above and beyond their normal day-to-day workload, there is cause for recognition. Recognizing progress and celebrating success helps drive momentum in part because this is a subtle way of reinforcing mind-share – the time employees think about the transformation vs. the day-to-day work of the organization. Rarely are these things viewed as frivolous. Instead they are key events to let people feel appreciated for their work, give them a relaxed atmosphere to interact with team members, and builds employee engagement in the transformation.

Dedicated to your profitable transformation,


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