In the video linked here, I share how over time one purpose leads to another. You might think this rather elementary since as companies grow and change, they implement multiple strategies over time. Yet there are elements of the original purpose that are expanded upon that keep the organization focused on its long- term mission.

This month we’ll take a closer look at purpose. We’ll examine the often overlooked behavioral elements required to be successful with purpose and we’ll look at branding. Finally, there will be a case study where we share one leader’s experience driving purpose through an organizational transformational change.

I’d love to hear your thoughts on this video. Please go out to LinkedIn to add your comments.

Dedicated to your profitable transformation,


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