Branding Your Transformation

Don’t overlook the idea of branding your transformation.

My father, long passed, was born on this date in 1920. In 1969, 52 years ago, my mom gave this bell to my dad for his birthday. We recently re-installed it. I think of it as a symbol of my mother’s devotion to my father and reminds me that I must be likewise devoted to my wife.

Symbols have a variety of uses. Most notably, we think of logos as symbols that help us recognize a company. Without me describing it, you can picture Nike’s logo, or Apple’s logo.

When driving organization wide change, it’s helpful to brand it and put a logo on it. One of my first consulting engagements was to help implement an organization wide transformation and associated technology change. We put a logo on it, which remained in use for more than 10 years, until they moved on to their next transformation. It served as a powerful reminder to the entire organization and its customers.

Don’t overlook the idea of branding your transformation.

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Dedicated to fueling your growth,
Steve

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