I’m busy enough, why should I take the time to write?

When my daughter was born, I started keeping a journal. In the early days, entries were sporadic and uninteresting. I captured the day’s weather and on occasion would record a cute infant moment.

Through the years my journaling has evolved. I have used it to document various activities, capture challenges I have faced and resolved, family milestones, gratitudes, successes, and a variety of other things. In the moment, I found writing to be therapeutic. Now these are a valuable source of historical information. 

When my parents purchased their first farm in Michigan in 1966, my dad started keeping a journal. It was more like an activity log. Since we still own one of the two farms that they purchased in the 1960s, I have found these references extremely valuable to understand more about our family, some of the challenges that my parents faced, and historical information about the farm. The latter has been useful when major maintenance projects have surfaced.

What does this have to do with leading profitable transformation and strategy execution? There are three lessons here:

  1. Self-improvement: As a transformational leader, it’s important to always be introspective. It’s invaluable to spend time thinking about your leadership progression. Document what you did well, and how you might improve as a leader.
  2. Lessons learned: Take time to document things that went well in your last strategic initiative. Not only does this help sear those things in your memory, it becomes a reference you can use when you go through future projects.
  3. Capture ideas: You might not be able to act immediately on every improvement opportunity that crosses your mind, so capture them to act on them later. Ideas for improving the organization, your products and services, innovation, and customer experience will likely all be valuable at some point.

In every case, I find that writing helps clarify the point. You might have a brilliant idea for improving your leadership team, for example. If you make it a point to record the idea and how you will execute it, you will undoubtedly be clearer as you communicate your ideas to the team.

I’d love to hear your thoughts on this article. Please go out to LinkedIn to add your comments.

Dedicated to your profitable transformation,


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