Lack of clear, well communicated purpose will cause Work from Home (WFH) strategies to fail.

I have written much about organizational purpose. Why? Because believe it or not, many organizations still suffer from lack of clarity of purpose. Failure to develop clear purpose and keep it in front of employees remains one of the single largest issues causing strategy failure and lack of growth.

A few short articles about purpose that I’ve written:

From an organizational health perspective, leaders must keep purpose focused and well communicated or WFH won’t work. In fact, this truth existed long before Covid-19, and is only exacerbated as a result of the pandemic. This is fundamental.

When the leadership team is not aligned on long term purpose, then anything goes, and cross-functional dysfunction prevails. 

One client I worked with years ago struggled to align their leaders around a central theme. In addition, they were suffering from some organizational health issues that made respectful debate difficult. After a few months of working together, we achieved a whole new level of healthy leadership culture and established a theme to keep them aligned and focused. They, in turn, were able to significantly increase the impact of their organization.

What have you done to focus your employees on purpose, particularly during the pandemic? I’d love to hear your ideas. Please go out to LinkedIn to add your comments.

Dedicated to fueling your growth,


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